My good friend and neighbor Warren Buckleitner is the lead source for today’s story “Safer Cyber-Playrooms” in USA Today. The news is that both Disney and Nick are now offering social networking sites for the sub-14 set.

Parents can explore along with their kids — or create their own account— and may be doing their kids a favor. “These prepare (kids) for services like MySpace, wikis (online collaborative sites) and blogs,” Buckleitner says, “the same tools that are becoming part of the workforce and culture in general.”

Small pieces (and kids) not so loosely joined…and heavily branded.