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Wednesday, April 13th, 2005

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General & Media   13 Apr 2005 09:39 am

“Mainstream Media Meltdown”    

(via BoingBoing) Chris Anderson at The Long Tail offers up these stats about the continuing shifts in our media consumption:

Flat to Down to Way Down:

  • Music: sales last year were down 21% from their peak in 1999

  • Television: network TV’s audience share has fallen by a third since 1985
  • Radio: listenership is at a 27-year low
  • Newspapers: circulation peaked in 1987, and the decline is accelerating
  • Magazines: total circulation peaked in 2000 and is now back to 1994 levels (but a few premier titles are bucking the trend!)
  • Books: sales growth is lagging the economy as whole

Up:

  • Movies: 2004 was another record year, both for theaters and DVDs
  • Videogames: even in the last year of this generation of consoles, sales hit a new record
  • Web: online ads will grow 30% this year, breaking $10 billion (5.4% of all advertising)

In that spirit, don’t forget that April 25-May 1 is “TV Turnoff Week.” Spend it blogging (not journaling) instead. (I just can’t help myself…)
—–

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One year ago: The Blogging in Schools Question, "Sarah, Plain And Tall" Blog Project
General & Read/Write Web   13 Apr 2005 08:28 am

Collaboration and Content Creation    

Yesterday I spent the day at a Microsoft “briefing” about what they are calling their “Learning Gateway Framework.” (You’d think their marketers could come up with a better name than that…) It’s a suite of tools built around their Class Server and SharePoint products that are pretty amazing. It’s SIF compliant which means it could plug right into our Student Information System and deliver some pretty interesting tools to teachers and students.

A couple things particularly struck me. The presenters used the “C” word a lot, as in collaboration, which didn’t surprise me since SharePoint is based on the idea of pulling people together to collaborate on projects. But the other “C” word that I heard a few times was content, specifically as in recognizing teachers as becoming content creators. I don’t think they even realized it, but at some points it was if they were describing a content wikiland only not quite as open. Teachers creating learning objects, publishing them to shared spaces, pushing them to individual students, allowing them to be amended by other collaborators with changes getting tracked…and much more. It got kinda scary at points.

The most interesting to me was what they call SharePoint Portal which could take all of the people (teachers and students) in my SIS, created web spaces for them, connect them to each other based on the classes they’re teaching/taking, allow for the creation of “Web Parts” which are basically XML-fed modules you can easily import to your space…it was pretty amazing stuff. No blogging piece, and nothing that I would call a portfolio piece, but from a teacher/info management/classroom communication standpoint, it was pretty impressive.

Ah, yes, but it’s Microsoft…

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One year ago: The Blogging in Schools Question, "Sarah, Plain And Tall" Blog Project

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