Weintraub cautioned that blogging is not a genre you want to force someone into: “I would be reluctant to twist anybody’s arm to do this.” But for those who want to do it, he offered a few tips, including:
Blogs work best when they address a narrow, specific beat. Successful bloggers post frequently — usually daily. Writers must remember that the readers of a blog represent a much different audience than those for a mainstream publication. It is appropriate to assume that they are a knowledgeable audience with a large amount of background, interest, and experience in the topic area.